Company from Paraiba takes creativity and innovation to the world’s largest fair of gardening and decoration products in Germany
Increasingly aligned with the concept of sustainable economy, Santa Luzia Hammocks and Textiles takes part in the event Spoga + gafa in Cologne, Germany, from September 04 to 06, considered the largest fair of gardening and decoration in the world. The products, which are successful in Brazil and other countries, will be shown to about 40 thousand visitors from 110 countries, who gather to see firsthand what’s most innovative and beautiful on landscaping and outdoor decoration. The industry moves more than R $ 2.5 billion in Brazil.
Standing out for working with Eco raw materials, such as organic color cotton and recycled yarn, from fabric scraps mixed with PET bottles, the company will exhibit products such as hammocks, blankets, shawls for sofas, carpets, placemats, curtains and cushions. “We are sure the fair will be a success and also our participation in it,” says Armando Dantas, CEO. “For some time we have been looking at this event as a great opportunity, because the market needs innovative proposals and companies seeking customer satisfaction”, he says.
The expansion of the brand is one of the reasons for investment in the international market. “I believe that we are able to hold this space as our company has been in the market for 30 years, serving customers directly in our seven stores in the cities of São Bento and João Pessoa (PB), Fortaleza (CE), Natal (RN) and Brasilia (DF), in addition to having a qualified team to meet the domestic and international markets.” says Dantas.
Participation in the Spoga + gafa is one of the strategies to conquer the European market, whose consumers view sustainable production as a competitive differentiator. “We currently have
Whole exclusive production chain, from the raw material to completion of the parts. The organic color cotton yarn is purchased from settlements and communities working in a Family Agriculture system, and the recycled yarn is purchased from textile companies and mixed with PET bottles material. The company also has an exclusive factory in another country, its own weaving and the hand work of skilled artisans, who have been allies since its foundation and make the manual finishing of products, transforming them into works of art. “concludes the CEO.
The Fair – The Spoga + gafa is the world’s largest fair of products and garden accessories. It is held annually in Cologne, Germany, and has the participation of 2,012 exhibitors from 56 countries and around 40,000 visitors from 110 countries. With a total area of 240,000 m², the exhibition is divided into four thematic areas: garden unique, garden living, garden creation & care, and garden bbq.